AI Insights · Timothy · October 2024
Top 5 Beauty Retail Apps on Android in Tunisia: Q3 2024 Performance
Explore the download and active user trends of leading beauty retail apps in Tunisia on Android during Q3 2024, based on Sensor Tower data.
In the third quarter of 2024, the beauty retail app market on the Android platform in Tunisia displayed varied performance across different applications. According to Sensor Tower data, here's a closer look at the trends observed in the top five beauty retail apps during this period.
Oriflame by Oriflame Cosmetics AG saw a fluctuating download pattern, beginning the quarter with approximately 730 downloads and experiencing a dip mid-quarter, before recovering to about 565 downloads by the end of September. The app's weekly active users showed a gradual increase, starting from around 5.8K and rising to 6.7K, indicating a growing interest or retention among users.
Floraison, published by creo, experienced a notable decline in downloads through the quarter. Starting with approximately 814 downloads, the numbers dropped significantly, reaching a low of 39 downloads in the week of September 9, before slightly rebounding to 129 downloads by the end of the quarter.
BeautyStore from MCOM maintained a relatively stable download rate throughout the quarter. Weekly downloads hovered around the 200 mark, with minor fluctuations, indicating a steady user acquisition trend during this period.
Korean Skincare EU showed a declining trend in downloads as the quarter progressed. The app started with around 329 downloads in early July, which gradually decreased to about 38 downloads by the end of September. However, its active user base remained relatively stable, with only minor variations, starting and ending the quarter with approximately 5.8K and 5.2K active users, respectively.
Pixi Beauty saw a similar pattern of declining downloads. It began with 191 downloads and experienced a downward trend, culminating in 66 downloads by the end of the quarter.
These insights highlight the dynamic nature of the beauty retail app market in Tunisia on the Android platform during Q3 2024. For more detailed insights into app performance and trends, you can explore further data on Sensor Tower.